Are you a creative person who wants to launch a line of personalized clothing or products?

This guide takes you through every step of the process to create your own collection of T-shirts, sweatshirts and more.

Defining brand identity

Before diving into the creation of visuals, it's crucial to define your brand identity. Think about your mission, your values, and what makes you unique. Think about what you want to convey through your clothes. This will help you create a coherent and attractive image.

These tools can help:

Canva : to create moodboards and brainstorm visually
Pinterest : for inspiration and defining style and identity

Identifying YOUR Target

Who do you want to dress? What's their style, their values, their purchasing power?

Knowing your target audience is essential. Ask questions about their age, interests and lifestyle to create products that speak to them and meet their needs. This will give you an initial idea of the textiles and quality that might suit them.

Here are a few tools that can help:

Online polls and surveys : Google Form and SurveyMonkey to gather information about your potential customers
Google Analytics : to analyze demographic data if you already have an audience

Creating your brand's logo

A logo is the first visual impression of your brand. It must be simple, memorable and reflect your brand's identity and essence.

These tools can help:

Shopify ou Canva : for easy logo creation
Adobe Illustrator or Inkscape : for more professional designs
Google Fonts, DaFont, Fontinlogo : to find fonts that suit your logo

Alternatively, you can call on the services of a professional designer who will guide you through the process, based on the brand identity you've defined.

Register your trademark and reserve a domain name

Protect your brand by registering your logo and brand name with INPI. This will secure your rights and prevent counterfeiting. You can also register your designs. Don't forget to check the domain names for your website.

Useful resources :

INPI : to register and protect your trademark in France.
EUIPO : for protection at European Union level.
OVH : to check and reserve a domain name.

Creating a website

A website is often essential for selling your creations. Use platforms like Shopify, SquareSPace or Wix to create an attractive, easy-to-navigate online store. Use social networks like Instagram ou Tiktok to promote yourself and attract customers.

Creating visuals

Visuals are essential to attract attention. Create unique, eye-catching designs that reflect your brand's identity. Use graphic tools to develop eye-catching designs.

These tools can help:

Adobe Photoshop, ProCreate or Gimp : for creating and editing images
Adobe Illustrator or Inkscape : for vector graphics
Unsplash or Pexels : for royalty-free visuals
PromeAI, Midjourney, DALL·E 3, Adobe Firefly, Akool, Crayon, Dream, Bing : for generating images with AI (tip: read the service's terms of use to check whether commercial use is authorized)

Choosing textiles

Select the types of textiles that will make up your line: t-shirts, sweatshirts, hoodies, aprons, tote bags, jackets, hats, caps...

There are many textile manufacturers.

We have selected the best suppliers who offer a wide range of products: from timeless classics to contemporary lines.

We'll help you choose quality textiles and explain the differences between our products and our suppliers.

selecting a printing company

At this stage, you have your brand and your illustrations. All that's left is to personalize the textiles and make your products tangible. This is a crucial step if you don't want to miss the launch of your products: quality textiles and personalization are essential to give your brand credibility and satisfy your customers.

Our company is here to help! Whether you're looking to print or embroider textiles or other products, we have the quality equipment and experience to make your projects a reality.

You have three options for stock management:

print an advance stock that will enable you to manage your shipments
organize pre-orders, so you only print what has been sold and can manage your shipments
opt for print-on-demand dropshipping to avoid waste and cash advance. We then ship to your customers

prototypes

We have no minimum order. This allows you to create your very first pieces, so that you can finalize, adjust and validate your creations.

Personalized packaging

For drop shipping, we use plain packaging.

You can also personalize your packages for a better customer experience. Careful, personalized packaging can make all the difference. Once again, we can help you with this step, and take care of preparing the packages according to your instructions.

Expand your personalization options

Don't limit yourself to clothing. Depending on your brand and target audience, you can personalize other materials too.

We also offer personalization on various visual communication media.

We'd be delighted to discuss your project with you, by email, phone or during an appointment on site.